POLOVNI AUTOMOBILI

We crafted and brought to life 18+ (adult only) campaign, with an aim to increase the consideration, build the habit of regularly visiting the platform and nurturing the community.

Fun, inviting and long-lasting among the customers.

Polovniautomobili.com is the most visited domestic site for buying and selling cars, other vehicles and spare parts.

In the midst of the economic crisis, polovniautomobili.com faced a challenge to bring back the visitors to their website and position themselves as the place the car lovers visit regularly, even in the time of crisis when there is no immediate need for buying or selling. At the same time, their 18th birthday was approaching. We helped them launch a big consideration campaign grounded in a fact the company was celebrating not only the birthday but reaching the legal age as well.