NEKTAR BEER

History shows us that Serbian national football team do not win medals as often as athletes from other disciplines. Nevertheless, football is the number 1 sport in Serbia and every championship awakens hopes and faith in success. As a national team sponsor, the Nektar beer brand must be careful not to overdo its ambitions and support in communication. That’s why we chose humor and a witty approach. No matter what happens on championship, everything will get easier with a beer.

The message “With Nektar it gets easy” leaves us enough space to play with it and spin it on various communication channels.

The campaign was a great success partly because we used our national team members in the ads, visuals, and even on the cans. Over 4.2 million cans were sold and once again Nektar proved its role as a beer that looks at the brighter side of life.