Nektar

A new positive communication platform, designed to challenge us to reconsider the negative attitude we adopt and express, using humorous and fun tone.

A phenomenon that has been following us everywhere – hate. Unnecessary darkness that results in us (un)intentionally hurting the people around us. This darkness is everywhere, but it is most present on social media.

Nektar’s positioning slogan “Bright side of life” was the starting point for this new communication platform. By creating the slogan of the campaign “Don’t be so dark. Have a light.” we clearly highlighted the purpose of the brand, to fight for a better society, for greater understanding and tolerance.

We felt lack of such messages on the market, that’s why we placed them on offline and online channels. The campaign was well received and Nektar Pivo from Banja Luka was successfully introduced to beer lovers in Serbia for the first time.