PLAZMA KOCKA LE
EXTRAORDINARY SQUARED
- 360 Campaign
EXTRAORDINARY SQUARED
Plazma Kocka is the first brand from Plazma’s sweet portfolio. From the moment it appeared, it garnered immense love from countless dessert lovers. As the years went by, the need to innovate and showcase new dimensions of this beloved product grew stronger.
Outside the box, every order and possible arrangement, new, unexpected flavor combinations emerged. The combination of white chocolate, popcorn, and salted caramel especially stood out. And there was also the orange, extraordinary squared!
These very specific flavors demanded a different creative direction and tone of communication, one that had to emphasize its extraordinary nature while still retaining many attributes of the traditional brand it originated from. It was a sweet challenge that we joyfully embraced, all while (countlessly) enjoying these extraordinary new flavours!