Nektar pivo / Banjalučka pivara

In a country where most of the beer sweepstakes commercials and activations are focused on and represented with men, women still make most of the family purchasing decisions. So we decided to make a twist, and put women as the main characters in a Bosnia and Herzegovina National Nektar pivo sweepstakes contest. Our ladies had their eyes on the prize and did all they could do to inspire their men to help them reach their goals – even if it meant drinking beer at breakfast.

We created several TVC materials